Involved in the orchestration, buildout, and breakdown of a dynamic capsule installation for the exclusive collaboration between Aviator Nation and the Governors Ball Music Festival. This partnership brought a limited-edition collection to life, available exclusively on-site at Governors Ball and at our Soho store in New York City.

My responsibilities included helping coordinate the activation setup, which featured both VIP and General Admission experiences, ensuring seamless integration with the festival's layout and brand vision. From aiding the logistics of installation, managing staff members, and overseeing the smooth breakdown at the end of the event, I contributed to creating a standout experience that showcased the collaboration and elevated the brand presence for both Aviator Nation and Governors Ball.

The installation not only highlighted the exclusive collection but also delivered a memorable experience for festival-goers and visitors to the Soho store.